Dirk Zimanky

Dirk Zimanky is an experienced entrepreneur and strategic advisor with over 30 years of expertise in the global electronics industry. As founder of adCura, he advises owners, investors, and boards on increasing enterprise value. At Memoro, he brings his extensive experience as a mentor and strategic advisor.

From Global Executive to Startup Mentor

“I work every day to make people and organizations successful that have a positive impact on our environment and socio-economic life,” describes Dirk his mission. With his impressive track record - from the management buy-out at Enics to leading as CEO to building adCura - he brings invaluable experience to Memoro’s growth strategy.

His career includes founding and leading Enics (2004), where as Co-Founder and later President & CEO he grew the company from EUR 116 million to over EUR 500 million in annual revenue. After his time at Enics, he founded adCura in 2020, a consulting firm specializing in enterprise value creation.

Strategic Expertise for Memoro

International Expansion

With his broad international network and experience in Asia, Europe, and the USA, Dirk supports Memoro in building strategic partnerships and global market development. His expertise in multicultural contract negotiations is invaluable.

Business Development

Dirk brings his core competencies:

• Building long-term strategic partnerships
• Evaluating and optimizing organizational structures
• Motivating teams toward challenging goals
• Mergers and acquisitions on both buy and sell side

Knowledge Management & AI

As Board Member at edisconet and through his collaboration with HSLU Lucerne University in AI-powered knowledge management, Dirk brings valuable insights to Memoro’s product development. His vision: “Generative AI can help make hidden knowledge in organizations visible - exactly what Memoro delivers for its users.”

Impressive Track Record

Enics (2004-2020)

• Co-Founder & CEO: Led the company through various growth phases
• Revenue Growth: From EUR 116 million to over EUR 500 million
• International Expansion: Built business units in 8 countries with 3,500 employees
• Successful Transformation: Shift to value-added services and 8% annual organic growth

adCura (since 2020)

• Founder & Managing Partner: Advising startups, mid-market companies, and private equity
• Focus: Value creation through active involvement, profitable growth, and strategic realignment
• Expertise: Electronic Manufacturing Services (EMS) and technology-driven business models

Values and Philosophy

Dirk’s work is guided by clear values: ethical behavior, trust, honest respect, collaboration, tangible innovation, and appreciation of life. These principles also shape his advisory work at Memoro.

adCura - Consulting with Impact

With adCura, Dirk has created a platform that guides founders, owners, and investors through critical growth phases:

• Active Involvement: Support for business challenges and strategy formulation
• Profitable Growth: Implementing new dynamics and change management
• Maximizing Value: Value creation through active board work and M&A advisory

Commitment to Education

As Board Member at edisconet, Dirk is committed to innovative learning platforms and the integration of AI in knowledge transfer. This experience flows directly into Memoro’s vision of making knowledge accessible and usable.

Shaping the Future

“At Memoro, I see enormous potential to revolutionize the way people capture and share their knowledge,” explains Dirk. “My role is to support the team in strategic alignment and open international doors.”

With his impressive track record, international network, and vision for sustainable growth, Dirk is an indispensable mentor and strategic advisor for Memoro’s ambitious future. His expertise in business development, combined with his deep understanding of technology and market dynamics, makes him the ideal sparring partner for the leadership team.